In the micro.
Foundrie reads the signature inside a thing - its shape, material, texture, density, the space around it - and composes from what's uncovered.
The reading is called Sonic DNA.
The piece that comes out is a Sonic Twin.
Made directly from the real subject.
Not inspired by it: derived from.
How the sound is found.
I use proprietary software to measure and read - to get at information the eye and ear can't reach on their own.
Nothing beyond that point is automated.
Every Sonic Twin is composed, played, edited and shaped, crafted with care for context, history and meaning.
Every Twin is human-made and cleared in one place. No generated material, no third-party samples, no licensing archaeology.
Just one laptop and some well-tuned ears.
What a Twin gives you.
A Twin gives you what a library track never can: a piece of music that belongs to one subject and nothing else.
For an institution, brand or IP owner, that's a new cultural layer - work that extends the life and meaning of the original without altering what it already is.
Made for where objects and spaces matter.
Museums and collections.
Archives and libraries.
Design studios.
Cultural and urban projects.
Limited releases and exhibitions.
Progressive brands.
Foundrie is Graeme Worsfold.
Thirty years in design, brand and creativity, then an MA that turned into this.
Foundrie is deliberately small - closer to a workshop than a studio, and nearer a furniture maker than a technology company.
Based in Berkshire, UK. I work anywhere there's something worth listening to.
Two other things run alongside Foundrie: Brixworth is the music - for the middle of the middle of nowhere. General Synopsis is a plain account of what's been noticed.